It’s simple, solid and effective: good speeches are peppered with lists of three items. Say it, stress it again and build on what was stressed. Like any great structure, the great spoken word is simple and repetitious.
- “Friends, Romans, Countrymen”—William Shakespeare from Julius Caeser
- “Blood, sweat and tears”—General Patton, US Army Commander
- “Our priorities are; education, education, education”—British PM, Tony Blair